Advertising Disclosure

Best primers - July 2026

Last Updated - July 3, 2026

1
Best Choice
10% Off

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Rust-Oleum
10% Off

Rust-Oleum 7582838-6PK Professional Primer Spray, 15 Oz, Flat Gray, 6 Pack

Rust-Oleum

$48.00

$53.34
(10% Off)

More Details
Main highlights
- Primer provides a base for excellent adhesion and withstands demanding, heavy-use environments
- Ideal for use on ferrous, non-ferrous metal, wood, concrete, masonry and other such surfaces to prepare surfaces for painting, provide rust protection and a tough finish that withstands weathering
- High quality, durable oil-based formula maintains consistent, corrosion-resistant color despite the elements and provides twice the protection of paint alone
- Covers up to 14 sq. ft., dries to touch in 15 minutes and ready for immediate topcoat application; Indoor/outdoor
- Commercial, industrial paint formula features a high output tip that can be sprayed at any angle
$48.00
$53.34 (10% Off)
2

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Milk Makeup

Milk Makeup Hydro Grip Primer with Hyaluronic Acid + Niacinamide – Hydrating Face Primer Grips Makeup for Up to 12 Hours – Silicone-Free, Lightweight Gel with Dewy Finish – 1.52 oz

Milk Makeup

$38.00

More Details
Main highlights
- Skincare-Infused Primer: Hyaluronic Acid + Niacinamide boost hydration to visibly smooth skin, Blue Agave Extract grips makeup to prevent fading, and Aloe Water + Hemp Seed Extract lock in moisture for a dewy finish
- Live Your Look: Born out of Milk Studios, a creative hub in downtown New York City, community and self-expression are at the heart of everything we do; we believe it’s not about how you wear your makeup, it’s what you do in it that matters
- How to Use: Blend 1-2 pumps of primer onto clean skin, allowing the formula to activate for 1 minute before applying makeup
- Clean, Vegan Formulas: With Milk Makeup, it's high standards or nothing—that's why we don't use over 2,500 controversial ingredients; everything is clean, vegan, cruelty-free, and made to make your life easier
- 12-Hour Grip, All-Day Hydration: This 16x award-winning, moisture-rich makeup primer hydrates and locks in your look for up to 12 hours, ensuring makeup stays smooth and crease-free all day long; silicone-free and suitable for all skin types, the clear gel formula provides a dewy finish for a glassy, hydrated look
$38.00
3

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

e.l.f.

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz

e.l.f.

$10.00

$11.00
(9% Off)

More Details
Main highlights
- VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA. e.l.f. brushes are synthetic, vegan & cruelty-free.
- SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
- HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product absorb into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
- HELPS MOISTURIZE & PRIME: The hydrating formula retains moisture for a plump complexion, plus moisturizes, preps, and smoothes, improving the look and feel of your skin.
- FOR MOST SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for dry, combo and oily skin types. It is also non-comedogenic (does not clog pores).
$10.00
$11.00 (9% Off)
4

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

e.l.f.

e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Helps Visibly Even Skin & Brighten, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz

e.l.f.

$10.00

$11.00
(9% Off)

More Details
Main highlights
- VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA. e.l.f. brushes are synthetic, vegan & cruelty-free.
- SMOOTHS & BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer's gel-based formula with sticky texture grips makeup for long-lasting wear.
- MAKEUP PRIMER & SKINCARE: Your skin’s future looks bright—your favorite sticky AF Power Grip Primer infused with skin-loving niacinamide grips makeup while helping to visibly even skin tone.
- HOW TO USE: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
- CREATES A GLOWY FINISH: Ideal for all skin tones, this primer goes on completely clear and creates a dewy, glowy finish.
$10.00
$11.00 (9% Off)
5
Best Value
50% Off

✖
Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Smashbox
50% Off

Smashbox Photo Finish Smooth & Blur Primer | Instantly Smooths Fine Lines and Pores for All Skin Types | Vitamins A & E Makeup Base with Blurring, 1 Fl Oz

Smashbox

$17.50

$35.00
(50% Off)

More Details
Main highlights
- Protection: Acts as a lightweight barrier against environmental stressors while priming skin for optimal makeup application. Enriched with vitamins A and E to help nourish and support healthy-looking skin.
- Performance: This blurring primer helps minimize the appearance of imperfections and creates a smooth canvas for makeup, making it an ideal pore-minimizing primer for all skin types with instant results.
- Formula: Instantly smooths and blurs the appearance of fine lines and pores, creating a flawless base that helps makeup apply more evenly and last longer throughout the day.
- Application: Apply this face primer before foundation to achieve a smooth, photo-ready finish. The original Smashbox primer formula is trusted by makeup artists for its professional-quality performance and long-lasting wear.
$17.50
$35.00 (50% Off)

Best primers - July 2026

Rust-Oleum 7582838-6PK Professional Primer Spray, 15 Oz, Flat Gray, 6 Pack

Milk Makeup Hydro Grip Primer with Hyaluronic Acid + Niacinamide – Hydrating Face Primer Grips Makeup for Up to 12 Hours – Silicone-Free, Lightweight Gel with Dewy Finish – 1.52 oz

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz

e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Helps Visibly Even Skin & Brighten, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz

Smashbox Photo Finish Smooth & Blur Primer | Instantly Smooths Fine Lines and Pores for All Skin Types | Vitamins A & E Makeup Base with Blurring, 1 Fl Oz

You may also like...

TOUCH IN SOL No Poreblem Primer – Pore Primer for Korean Makeup, Mattifying Primer for Oily Skin, Pore Eraser for Large Pores, Blurring Finish from K Beauty (1.01 fl.oz/30ml)

Maybelline Grippy Serum Primer, Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear, Clear, 1 Count

Maybelline New York Facestudio Master Prime Primer Makeup, Blur + Pore Minimize, 1 fl. oz.

1 Quart Bulls Eye 1-2-3 Primer Sealer Stain Killer

Milk Makeup Hydro Grip Primer with Hyaluronic Acid + Niacinamide – Hydrating Face Primer Grips Makeup for Up to 12 Hours – Silicone-Free, Lightweight Gel with Dewy Finish – 0.33 oz

Smashbox Photo Finish Smooth & Blur Primer | Instantly Smooths Fine Lines and Pores for All Skin Types | Vitamins A & E Makeup Base with Blurring, Travel Size, 0.34 Fl Oz

e.l.f. Power Grip Primer Mini, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, Travel Size

essence | Jelly Grip Hydrating Primer | Hydrates Skin & Grips Makeup for Long Lasting Performance | Vegan & Cruelty Free

NYX PROFESSIONAL MAKEUP The Face Glue Gripping Primer, Hydrating Makeup Primer with Up To 24HR Wear, Vegan & Cruelty Free

Rimmel London Stay Matte - 003 - Primer, Ultra-Lightweight, Controls Shine, Doesn’t Feel Greasy, 1oz

Sign up and get exclusive special deals